Twenty one Myer stores are set to become Amazon parcel collection points

Myer Gift Cards Twenty-one Myer stores are set to become Amazon parcel collection points in a new deal struck between the two retail giants.

According to Myer’s chief customer officer Geoff Ikin the partnership will create a more “convenient and centralised” retail experience. But while it is sure to bring more customers to Myer stores retail experts question whether it will lead to increased sales for the department store retailer.

Australia Post commands about 82 per cent of the nation’s eCommerce delivery market but it is weakening Myer eGift Cards under the unprecedented demand for parcel deliveries brought on by the coronavirus pandemic.

Swinburne University associate professor Jason Pallant told Inside Retail the deal was intriguing but that customers aren’t as likely to impulse buy goods from department stores as they are from other types of retailers.

Amazon Prime customers will not pay any extra for delivery to a Myer store according to a statement by Myer.Myer chief customer officer Geoff Ikin said the partnership was designed to help customers shop while they pick up their purchases.

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