World of Warcraft Classic’s upcoming character cloning service will have prices reduced

Just like in World of Warcraft, The Burning Crusade Classic will radically reshape the landscape of WoW Classic, to the point where it’s essentially a whole new world. There will be new realms to explore and the whole game will be a bit different. When it drops, players will have to choose which version of the game each of their characters will be part of: stay with WoW Classic or progress to TBC Classic.

The service provides players with a second copy of a character in an earlier version of the game. Blizzard’s “concept” of the value of this service was “largely based” on how the developer prices other optional items and services. The original price to use this character closing service was $35 per character.

Players balked at that price tag, which almost matched the price of the Dark Portal Pass at $39.99. For that price, you could start a brand new character at level 58 and experience the Burning Crusade in a new way–which likely doesn’t have as much appeal for a game literally built on nostalgia.

But after a week of backlash, Blizzard has finally backtracked on its initial cloning price. In a post made to the official WoW Classic forums, the development team explained that they may have priced the cloning service incorrectly by setting it near other prices.

In a post on the official WoW Classic forums, Blizzard outlined their original reasoning for the $35 fee. “This service–providing a player with a second copy of a character in a different game–is new for us,” the post reads. “Our original concept of the value of this service was largely based on how we price other optional items and services. We want players who choose Classic Era realms to feel as though their choice comes with the possibility that they’ll be able to build relationships and guilds with other players they can count on.

“A lower price will likely still accomplish our goals with the new service, while allowing many more players to explore the option of playing characters on both Classic Era and Burning Crusade Classic realms,” Blizzard said.

This marks a rare occasion that backlash caused Blizzard to lower its prices. The company has taken unpopular actions since merging with Activision. Alongside changes like the new, limited options to purchasing game time, some fans are becoming disillusioned with Blizzard where WoW is concerned.

The new price–$15 USD per character–is less than half the original cloning price tag. That said, some players are still unhappy with the move, while others are accusing Blizzard of “anchoring,” a sales tactic where you begin negotiations at an extremely high price so that a somewhat high price seems more palatable.

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